Collection for Attention, a women’s contemporary private label brand available at Kmart. Independently identified key trends and developed concept. Created mood boards and color palette. Sketched flats and built tech packs. Responsible for fabric, trim, and sample development.

This season we look to color for its mood boosting qualities. Our current initiative in fashion is to stand out and make an impact. The print and color direction this summer allow us to do just that. Lush florals and tropical palms feel bold and energetic. The palette combines soft pastels with rich, saturated brights. Cropped jumpsuits, rompers, and soft shorts are perfect off-duty pieces. These playful looks are ideal for soaking up the sun.